Question 23
Question 23 of 40
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No letter options?
Older MCQs might not have the typical A, B, C, D choices. They have choices 1, 2, 3, and a combination of them is the answer. Below is the key that maps such combinations to the answer.
A 1, 2 and 3 are correct
B 1 and 2 only are correct
C 2 and 3 only are correct
D 1 only is correct
Topics Tested
5. Aids to trade that sup...
5.1. Advertising

the types of advertising: informative, persuasive, collective (generic) and competitive

5. Aids to trade that sup...
5.1.3. Methods of appeal used in ad...

the appropriateness of methods of appeal used in advertising in given situations

5. Aids to trade that sup...
5.1.2. Methods of traditional and d...

the methods of digital advertising media: social media advertising and other internet advertising (including websites, search engines), display advertisements, video advertisements, email marketing, digital billboards and social media influencers