Q23 of 7100_s18_qp_12

Question 23

Question 23 of 40

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No letter options?

Older MCQs might not have the typical A, B, C, D choices. They have choices 1, 2, 3, and a combination of them is the answer. Below is the key that maps such combinations to the answer.

A 1, 2 and 3 are correct

B 1 and 2 only are correct

C 2 and 3 only are correct

D 1 only is correct

Topics Tested

1. Commerce and productio...

1.1.3. Types of commerce

the meaning of ecommerce (social commerce): buying and selling goods and/or services via social media channels

5. Aids to trade that sup...

5.1.2. Methods of traditional and d...

the methods of digital advertising media: social media advertising and other internet advertising (including websites, search engines), display advertisements, video advertisements, email marketing, digital billboards and social media influencers

2. Commercial operations

2.6.2. Methods of communication

the different methods of communication: letter, telephone, face to face, videoconferencing, email, web-based chat (including chatbots), social media and posters