9609_s17_qp_13 - revisedeck

9609_s17_qp_13

A paper of Business Studies, 9609

Questions:

7

Year:

2017

Paper:

1

Variant:

3

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1

Define the term ‘opportunity cost’. Briefly explain how business decisions involve opportunity cost, using an appropriate example.

1. Business and its environment (AS Level) → 1.1. Enterprise

5. Finance and accounting (AS Level) → 5.4. Costs

Open

2

Define the term ‘buffer inventory’. Briefly explain two likely consequences for a business of poor inventory management.

4. Operations management (AS Level) → 4.2. Inventory management

10. Finance and accounting (A Level) → 10.1. Financial statements

Open

3

Explain how viral marketing could be an important part of marketing for a business.

8. Marketing (A Level) → 8.2. Marketing strategy

3. Marketing (AS Level) → 3.1. The nature of marketing

Open

4

Define the term ‘share capital’. Briefly explain one advantage and one disadvantage of grants as a source of business finance. Section B (Essay) Answer one question only.

5. Finance and accounting (AS Level) → 5.2. Sources of finance

5. Finance and accounting (AS Level) → 5.1. Business finance

Open

5

Analyse how the features of an international market may differ from the features of a national market. Discuss the advantages and disadvantages for a multi-product business of using product life cycles to help make effective marketing decisions.

3. Marketing (AS Level) → 3.3. The marketing mix

3. Marketing (AS Level) → 3.1. The nature of marketing

Open

6

‘Senior business managers must have a high level of emotional intelligence to be effective.’ Do you agree with this view? Justify your answer.

7. Human resource management (A Level) → 7.3. Leadership

2. Human resource management (AS Level) → 2.3. Management

Open

7

Analyse the rights and responsibilities of employees as stakeholders in a business. Discuss how the stakeholders of a public sector organisation might be affected by a reduction in Government financial support for the organisation.

1. Business and its environment (AS Level) → 1.5. Stakeholders in a business

Open