9609_s20_qp_11 - revisedeck

9609_s20_qp_11

A paper of Business Studies, 9609

Questions:

7

Year:

2020

Paper:

1

Variant:

1

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1

Define the term ‘leadership’. Explain two qualities of a good leader.

7. Human resource management (A Level) → 7.3. Leadership

Open

2

Define the term ‘opportunity cost’. Explain two reasons why many new businesses fail in their first year of operation.

1. Business and its environment (AS Level) → 1.1. Enterprise

5. Finance and accounting (AS Level) → 5.1. Business finance

Open

3

Explain why it is important for a manufacturing business to manage its inventory effectively.

4. Operations management (AS Level) → 4.2. Inventory management

Open

4

Define the term ‘price discrimination’. Explain two disadvantages to a business of using price discrimination. Section B (Essay) Answer one question only

3. Marketing (AS Level) → 3.3. The marketing mix

3. Marketing (AS Level) → 3.1. The nature of marketing

Open

5

Analyse the possible benefits to a business of increasing its market share. Discuss whether a change in consumer income is the most important factor influencing the demand for restaurant meals.

8. Marketing (A Level) → 8.1. Marketing analysis

3. Marketing (AS Level) → 3.1. The nature of marketing

Open

6

‘In a large computer manufacturing business, the operations department is more important for achieving success than the marketing department.’ Discuss the extent to which you agree with this view.

4. Operations management (AS Level) → 4.1. The nature of operations

Open

7

Analyse the benefits to a new business of using break-even analysis. Discuss the view that profitability ratios are more important than liquidity ratios to a business that sells expensive jewellery.

5. Finance and accounting (AS Level) → 5.4. Costs

10. Finance and accounting (A Level) → 10.2. Analysis of published accounts

Open