9609_w16_qp_11 - revisedeck

9609_w16_qp_11

A paper of Business Studies, 9609

Questions:

7

Year:

2016

Paper:

1

Variant:

1

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1

Define the term ‘mission statement’. Briefly explain two limitations of mission statements.

1. Business and its environment (AS Level) → 1.4. Business objectives

8. Marketing (A Level) → 8.2. Marketing strategy

Open

2

Define the term ‘redundancy’. Briefly explain two ways a human resource management department could help employees who are to be made redundant.

2. Human resource management (AS Level) → 2.1. Human resource management (HRM)

Open

3

Explain why the distinction between market orientation and product orientation could be important for a business operating in a very competitive market.

3. Marketing (AS Level) → 3.1. The nature of marketing

8. Marketing (A Level) → 8.2. Marketing strategy

Open

4

Define the term ‘working capital’. Briefly explain two reasons why the effective management of working capital is important for all businesses. Section B (Essay) Answer one question only.

5. Finance and accounting (AS Level) → 5.1. Business finance

4. Operations management (AS Level) → 4.1. The nature of operations

Open

5

Analyse the benefits and limitations of a labour intensive production process for a business. Discuss the importance of ‘intellectual capital’ for a university.

4. Operations management (AS Level) → 4.1. The nature of operations

Open

6

‘Herzberg’s theory of motivation can ensure success for all private sector businesses.’ Discuss this statement.

2. Human resource management (AS Level) → 2.2. Motivation

Open

7

Analyse the benefits to a business of product portfolio analysis. Discuss the importance of branding in the promotion of a soft drinks product.

3. Marketing (AS Level) → 3.3. The marketing mix

Open