7115_s12_qp_12
A paper of Business Studies, 7115
Questions:
5
Year:
2012
Paper:
1
Variant:
2
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1
For Examiner’s Use Made Fresh is a company that manufactures high quality organic foods. The company uses ingredients that have been grown by local farmers in country J. Market research has shown that branding has helped the company to achieve its objectives. Recent bad weather in country J has led to many of the farm crops failing. Made Fresh is thinking about importing organic food ingredients from other countries nearby. What is meant by ‘market research’? Identify two possible objectives Made Fresh could have. Objective 1: Objective 2: Identify and explain two advantages to a business of branding. Advantage 1: Explanation: Advantage 2: Explanation: For Examiner’s Use Identify and explain three possible problems Made Fresh might face if they have to import organic ingredients for the foods they manufacture. Problem 1: Explanation: Problem 2: Explanation: Problem 3: Explanation: The Government in country J wants to encourage international trade. Do you think this would be an advantage to Made Fresh? Justify your answer.
3. Marketing  →  3.4. Marketing strategy
3. Marketing  →  3.2. Market research
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2
For Examiner’s Use Bray Electrics is a large manufacturing company. The company makes engine parts for the car industry using batch production. The Managing Director is always looking for ways to introduce new technology in the business. He believes ‘our workers like change’. He is interested in using lean production methods. What is meant by ‘batch production’? Identify two ways of measuring the size of a company. Way 1: Way 2: Identify and explain two benefits of lean production for a business. Benefit 1: Explanation: Benefit 2: Explanation: For Examiner’s Use Identify and explain three advantages to the management of Bray Electrics of introducing new technology in the business. Advantage 1: Explanation: Advantage 2: Explanation: Advantage 3: Explanation: The Managing Director believes ‘our workers like change’. Do you think that all the workers at Bray Electrics would like the introduction of new technology? Justify your answer.
4. Operations management  →  4.1. Production of goods and services
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3
For Examiner’s Use HTB is a public limited company. It manufactures a range of computers. HTB spends a lot of money on advertising as it is in a competitive market. The management believes that the product is the most important element in their marketing mix. To meet increasing demand HTB is looking to expand their business. It plans to raise extra capital by issuing more shares. The Finance Director has been looking at the data in Table 1. Table 1: Selected financial data from HTB ($m) Sales Net Profit Long Term Liabilities Capital Employed What is meant by ‘public limited company’? Calculate the Return on Capital Employed for 2012. Identify and explain two reasons why shareholders might be interested in the accounts of HTB. Reason 1: Explanation: Reason 2: Explanation: For Examiner’s Use Identify and explain three factors that HTB should consider before issuing more shares. Factor 1: Explanation: Factor 2: Explanation: Factor 3: Explanation: Do you think that the product is the most important element of the marketing mix for HTB? Justify your answer.
5. Financial information and decisions  →  5.5. Analysis of accounts
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4
For Examiner’s Use Cole Brokers is a medium sized company. The company provides a range of insurance products to customers around the world. It operates in a highly competitive market. Many insurance businesses are now using the Internet as a way to sell their products. The management of Cole Brokers has been looking at its current organisational structure. They think the span of control and chain of command need to be changed. What is meant by ‘organisational structure’? What is meant by ‘chain of command’? Identify and explain two possible disadvantages for a business of having a wide span of control. Disadvantage 1: Explanation: Disadvantage 2: Explanation: For Examiner’s Use Identify and explain three reasons why effective communication within a business is important to the management. Reason 1: Explanation: Reason 2: Explanation: Reason 3: Explanation: The management of Cole Brokers think that the disadvantages of e-commerce are greater than the advantages to their business. Do you agree? Justify your answer.
2. People in business  →  2.2. Organisation and management
2. People in business  →  2.4. Internal and external communication
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5
For Examiner’s Use Sachs-Tech makes parts for the mobile phone industry. Sales have risen very quickly. The company needs a new factory to meet demand. The management is not sure where to build the factory. The company is currently looking to recruit three new production supervisors. The Human Resources manager, Manuel, is busy writing a job description and person specification for these supervisor roles. What is meant by a ‘job description’? Identify two possible features of a person specification. Feature 1: Feature 2: Identify and explain two suitable places where Manuel could advertise the vacancies. Place 1: Explanation: Place 2: Explanation: For Examiner’s Use Identify and explain three factors that Sachs-Tech should consider when deciding where to locate a new factory. Factor 1: Explanation: Factor 2: Explanation: Factor 3: Explanation: The Finance manager is worried that the business might be growing too quickly. Do you think he is right to be worried? Justify your answer.
2. People in business  →  2.3. Recruitment, selection and training of employees
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