7115_w13_qp_12
A paper of Business Studies, 7115
Questions:
5
Year:
2013
Paper:
1
Variant:
2
Login to start this paper & get access to powerful tools
1
For Examiner’s Use Protec makes components for use in computers. The company is located in country Y where workers’ wages are high. Table 1 gives data about Protec. Table 1 Number of employees Average weekly wage $ Total output per week [units] Calculate average labour productivity for Protec. Identify two reasons why labour productivity is important for Protec. Reason 1: Reason 2: Identify and explain two ways Protec could increase the productivity in its factory. Way 1: Explanation: Way 2: Explanation: For Examiner’s Use Identify and explain three reasons why wages are higher in some countries than others. Reason 1: Explanation: Reason 2: Explanation: Reason 3: Explanation: The management of Protec is thinking of relocating the factory to a country where wages are lower. Do you think that Protec would benefit from such a move? Justify your answer.
4. Operations management  →  4.1. Production of goods and services
2. People in business  →  2.3. Recruitment, selection and training of employees
Open
2
For Examiner’s Use Party Pops is a business that sells products such as cakes and balloons for childrens’ birthday parties. The Marketing Director thinks that the demand for the company’s products is price elastic. Party Pops advertises on television. The products are sold through the company’s own retail shops. However, the Marketing Director is thinking of changing this to selling only on the Internet. Identify two aims of advertising. Aim 1: Aim 2: Identify two methods of pricing that Party Pops could use. Method 1: Method 2: Identify and explain two reasons why the demand for the company’s products is likely to be price elastic. Reason 1: Explanation: Reason 2: Explanation: For Examiner’s Use Identify and explain two methods of promotion (other than advertising) that Party Pops could use to increase sales. Method 1: Explanation: Method 2: Explanation: Do you think Party Pops should stop selling through shops and sell only on the Internet? Justify your answer.
3. Marketing  →  3.3. Marketing mix
Open
3
For Examiner’s Use Harry owns a pizza restaurant in a large city. Table 2 gives financial data for the business in 2012. Table 2 Selling price per pizza $8 Variable costs per pizza $5 Weekly fixed costs $2700 Weekly sales 1500 pizzas What is meant by ‘variable costs’? Identify two examples of fixed costs for Harry’s business. Example 1: Example 2: Calculate how much profit Harry’s business makes in one week. For Examiner’s Use Harry pays his workers piece rates. Identify and explain one advantage and one disadvantage to Harry of using this method of payment. Advantage: Explanation: Disadvantage: Explanation: Harry is planning to reduce the price of his pizzas to $7 in order to increase sales. Do you think that this change will benefit his business? Justify your answer.
4. Operations management  →  4.2. Costs, scale of production and break-even analysis
Open
4
For Examiner’s Use Country A has a mix of private sector and public sector enterprises. Figures 1– 3 give some data about the two sectors. Fig. 1: Average hourly Fig. 2: Average hours Fig. 3: Number of wage worked per week employees in public sector Public Sector Public Sector Private Sector Private Sector millions hours $ Identify two examples of public sector enterprises. Example 1: Example 2: Identify two aims that public sector enterprises often have. Aim 1: Aim 2: Identify and explain two reasons why profits are important to private sector businesses. Reason 1: Explanation: Reason 2: Explanation: For Examiner’s Use Consider each of the Figures 1–3. Identify and explain three changes that are shown by the data in Figures 1– 3. Change in Figure 1: Explanation: Change in Figure 2: Explanation: Change in Figure 3: Explanation: Do you think that a large decrease in the number of employees in the public sector in country A will benefit all workers? Justify your answer.
1. Understanding business activity  →  1.5. Business objectives and stakeholder objectives
1. Understanding business activity  →  1.2. Classification of businesses
1. Understanding business activity  →  1.4. Types of business organisation
Open
5
For Examiner’s Use K & P is a large group of shops selling televisions. The directors of K & P use an autocratic management style. Spans of control are narrow and communication is only one-way. Many workers leave K & P each year and this is a problem for the business. The motivation of the workforce is low as workers feel they are unimportant. What is meant by ‘autocratic management style’? What is meant by ‘span of control’? Identify and explain two disadvantages of one-way communication for K & P’s management team. Disadvantage 1: Explanation: Disadvantage 2: Explanation: For Examiner’s Use Identify and explain three methods that K & P could use to improve worker motivation. Method 1: Explanation: Method 2: Explanation: Method 3: Explanation: Should K & P try to reduce the number of workers leaving each year? Justify your answer.
2. People in business  →  2.4. Internal and external communication
2. People in business  →  2.2. Organisation and management
Open