3.1. Marketing, competition and the customer
A subsection of Business Studies, 7115, through 3. Marketing
Listing 10 of 11 questions
Following the end of a recession in country X, Beena wants to start up a hairdressing business. One option is to purchase a franchise from an established hairdressing business. Beena has $800 in savings and knows having enough working capital will be important for her business. She plans to use market research to help her decision-making. Beena knows there are many ways to segment a market. Define ‘recession’. Identify two ways of segmenting a market. Way 1: Way 2: Outline two reasons why having enough working capital might be important for Beena’s business. Reason 1: Reason 2: 1 3 Explain two possible advantages to Beena of buying a franchise. Advantage 1: Explanation: Advantage 2: Explanation: Do you think it is always better for a start-up business to use primary market research, rather than secondary market research, when making decisions? Justify your answer. 1 3
7115_w22_qp_11
THEORY
2022
Paper 1, Variant 1
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Questions Discovered
11