Question 17
Question 17 of 40
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No letter options?
Older MCQs might not have the typical A, B, C, D choices. They have choices 1, 2, 3, and a combination of them is the answer. Below is the key that maps such combinations to the answer.
A 1, 2 and 3 are correct
B 1 and 2 only are correct
C 2 and 3 only are correct
D 1 only is correct
Topics Tested
5. Aids to trade that sup...
5.1.4. Sales promotion

the factors affecting choice of sales promotion methods in given situations: business type, competitors, cost, nature of product, new/old product and timing

5. Aids to trade that sup...
5.1.2. Methods of traditional and d...

the appropriateness of the factors affecting choice of method of advertising in given situations: audience, cost, cultural and legal considerations, flexibility to change, local and international market coverage, multi-channel advertising, timing and type of product