5.1.4. Sales promotion
A subsection of Commerce, 7100, through 5. Aids to trade that support commerce
Listing 10 of 61 questions
Fig. 4 shows a number of sales promotion methods. Free Fitting Buy One, Get One Free HUGE DISCOUNTS END OF SEASON CLEARANCE 10% Deposit NOTHING TO PAY for 6 Months Fig. 4 Use the information given in Fig. 4 to help you to answer the following questions. Why do businesses use sales promotions? Which of the sales promotion methods listed in Fig. 4 would be the most suitable for each of the following businesses? Give a reason for each of your answers. (Do not use the same sales promotion method more than once). A carpet showroom. A shop selling television sets. A supermarket. To what extent is it necessary for shops to have end of season clearance sales? Give reasons for your answer. Some shops offer after-sales service. Give one example of after-sales service shown in Fig. 4. Explain why many shops offer after-sales service to their customers. 10% Deposit NOTHING TO PAY for 6 Months A furniture store offers this sales promotion. A customer has bought a bed costing $500, dining room furniture costing $1500 and a chair costing $250. Calculate the deposit payable. Show your working.
7100_s11_qp_23
THEORY
2011
Paper 2, Variant 3
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During May, a fruit and vegetable shop has a turnover of $50 000. The mark-up is 25% on purchases made mostly from wholesalers. Explain what is meant by the term turnover. Calculate the cost price of the goods sold. Show your working. If total expenses are $6000, calculate the net profit made. Show your working. Why is it important that this fruit and vegetable shop has a high rate of turnover? Describe two services provided by wholesalers to this fruit and vegetable shop. The owner of the fruit and vegetable shop has just opened a new branch in a nearby town. The following promotion methods are available: advertisements in local newspapers point of sale displays outside the shop buy one, get one free posters loss leaders Should the owner of the fruit and vegetable shop use all or some of these promotion methods? Give reasons for your answer.
7100_s12_qp_22
THEORY
2012
Paper 2, Variant 2
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Questions Discovered
61