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5.1.4. Sales promotion
A subsection of Commerce, 7100, through 5. Aids to trade that support commerce
Listing 10 of 61 questions
K and Company is a manufacturer of camping equipment. What is meant by manufacturer? Do you think camping equipment is a human want or need? Give reasons for your answer. Explain how transport would assist K and Company when exporting its camping equipment. K and Company uses both sales promotion and advertising when selling its camping equipment. Explain the difference between sales promotion and advertising. Explain two factors, other than costs, that may influence the type of sales promotion used. K and Company is investigating the possibility of selling online. Discuss whether or not it should sell its camping equipment in this way. Give reasons for your decision.
7100_s17_qp_23
THEORY
2017
Paper 2, Variant 3
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The advertisement in Fig. 2 has been placed in a local newspaper. Fig. 2 Local newspaper advertisement ABC SHOPPING CENTRE 1 July 2018 GRAND OPENING at 9.00 am Many opening day sales promotions DO NOT MISS OUT! Use Fig. 2 to help you answer the following questions. State two features of a shopping centre. Should the owner of ABC Shopping Centre have advertised its opening in a local newspaper? Describe, using an example, one type of sales promotion that would be suitable to use at the grand opening. Many of the shopping centre’s customers use both debit and credit cards to pay for goods and services. Evaluate which method of payment would be better to purchase a fridge freezer.
7100_s18_qp_22
THEORY
2018
Paper 2, Variant 2
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The sales promotion in is advertised in a local newspaper. FREE 100-night mattress trial We deliver the mattress to your home and give you up to 100 nights to decide if it’s right for you. If you’re not happy with the mattress, just phone us and we’ll pick it up for free. You will not find this offer in any retail store! Sales promotion Use to help you answer the following questions. The sales promotion mentions communication by phone. Describe one other method of communication that a customer could use. Explain one reason why a manufacturer would choose this method of sales promotion. Is a local newspaper the best place to advertise this sales promotion? Give reasons for your answer. Which of these statements about eshops are TRUE and which are FALSE? Tick (3) TRUE or FALSE in the correct column. TRUE FALSE Customers can only make payment by credit card and debit card. Customers can remove items from their shopping cart before checkout. Customers can make negative product reviews. Many people now use internet shopping. Discuss the implications for a retailer who wants to start an eshop. Give reasons for your answer.
7100_s20_qp_22
THEORY
2020
Paper 2, Variant 2
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Questions Discovered
61