5.4.3. Improving commercial performance
A subsection of Commerce, 7100, through 5. Aids to trade that support commerce
Listing 10 of 10 questions
Drools Ltd manufactures and packages chocolates. The company sells to many different customers. Explain how packaging adds value to the chocolates. Explain how communication is likely to assist Drools Ltd to sell to many different customers. Drools Ltd advertises in magazines, newspapers and on television. Explain why Drools Ltd needs to use all these three advertising media. Give one example of an advertising device Drools Ltd might use in its advertisements. Drools Ltd is experiencing a shortage of working capital. What is meant by working capital ? Drools Ltd might improve its working capital by using some of the following options: • ask customers to pay as soon as possible • increase the company’s overdraft • negotiate longer trade credit with suppliers. Discuss each option. What would you recommend Drools Ltd to do? Give reasons for your answer.
7100_s15_qp_22
THEORY
2015
Paper 2, Variant 2
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Questions Discovered
10