5.1. Advertising
A subsection of Commerce, 7100, through 5. Aids to trade that support commerce
Listing 10 of 98 questions
Fig. 2 shows how total expenditure on advertising in a country for a year is divided between different advertising media. PERCENTAGES OF TOTAL ADVERTISING SPENDING ON INDIVIDUAL ADVERTISING MEDIA others 8% television 25% internet 20% newspapers and magazines 20% direct mail 15% billboards 12% Total spending on advertising = $80 000 000 Fig. 2 Use the pie chart in Fig. 2 to help you to answer the following questions. Calculate the amount spent on television advertising. Show your working. Explain why more money is spent by advertisers on television advertising than on any of the other advertising media. Suggest two advertising media that might be covered by the segment in the pie chart in Fig. 2 labelled ‘others’. Newspaper and magazine advertising accounted for 30% of this country’s total advertising expenditure five years ago. Explain why the percentage share of newspaper and magazine advertising has fallen. A mail order company wishes to launch a new competitive advertising campaign for its business. What is meant by the term competitive advertising? Using the advertising media given in Fig. 2, suggest the best advertising media to use for this campaign. Give reasons for your choices.
7100_s10_qp_23
THEORY
2010
Paper 2, Variant 3
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shows the percentage (%) of expenditure on different forms of advertising in a country in 2016 and 2020. 1% 1% 36% 36% 34% 34% 17% 17% 6% 6% 6% 6% 5% 5% 5% 5% 14% 14% 33% 33% 42% 42% Total expenditure = $700 million Total expenditure = $800 million television internet newspaper + magazine radio outdoor cinema Percentage (%) spent on advertising in a country in 2016 and 2020 Use to help you answer the following questions. What is the most popular form of advertising in 2016? Give an example of a method of advertising used outdoors. Calculate the total amount spent on newspaper and magazine advertising in 2020. Show your working. Explain why cinema is not a popular form of advertising. Explain two reasons for the growth of internet advertising. Give reasons for your answer. 1. 2. Discuss the negative effects of advertising on consumers when buying goods and services.
7100_s21_qp_22
THEORY
2021
Paper 2, Variant 2
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Questions Discovered
98