5.1.4. Sales promotion
A subsection of Commerce, 7100, through 5. Aids to trade that support commerce
Listing 10 of 61 questions
Fig. 1 shows an advertisement with a sales promotion. POPPO LTD SWEATERS FOR EVERY OCCASION All sizes available in black, blue or red BUY NOW WHILE STOCKS LAST Only $12.50. Second one half price. Postage and Packing $4. Rapid ordering service using telephone number 123456789 or order online at www.poppo.com. All credit cards accepted. Fig. 1 Use the information given in Fig. 1 to help you to answer the following questions. Identify one way in which the advertisement shown in Fig. 1 is persuasive. A customer orders two sweaters. Calculate the total cost of the order. Show your working. Why does Poppo Ltd accept credit card payments? State and explain one other method of payment that could be used to pay for the sweaters. Explain the advantages to a company of operating a mail order catalogue company rather than a chain of multiple shops. Discuss whether it is better for customers to order goods using the telephone or to order online. Give reasons for your answer.
7100_w13_qp_21
THEORY
2013
Paper 2, Variant 1
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An and Bo have a business decorating and furnishing homes and offices. They understand the importance of good communication with suppliers and customers. Name two telecommunication services. Describe one postal service that An and Bo might use to contact customers. Explain two reasons why An and Bo need to promote their business. Fig. 2 shows three sales promotions offered by An and Bo. CHOOSE ONE OF OUR SPECIAL SALES PROMOTIONS! 10% VOUCHER If you spend more than $2000! OR Free dining table of your choice with orders over $5000! OR 2 years’ INTEREST FREE CREDIT FOR ORDERS RECEIVED THIS YEAR! Fig. 2 Use Fig. 2 to help you answer the following question. Mr Allen is a customer who has decided to spend $10 000 on decorating and furnishing his home. Discuss each of the three sales promotions shown in Fig. 2. Which sales promotion would he be most likely to take? Give reasons for your answer. An’s and Bo’s business does not have enough working capital. Explain what is meant by working capital. Explain the importance of working capital to An’s and Bo’s business.
7100_w16_qp_21
THEORY
2016
Paper 2, Variant 1
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ZZ Company is a manufacturer of carpets and rugs. 70% of its sales revenue comes from exporting its products. Explain why governments encourage businesses to export their products. How important is distance when exporting? Identify one other problem that ZZ might face when exporting its products. ZZ Company would like to export to a large South American country. Should it use its own sales staff or appoint agents in the country? Give reasons for your opinion. Explain what is meant by sales revenue. Describe two ways in which ZZ Company could improve their sales revenue.
7100_w17_qp_21
THEORY
2017
Paper 2, Variant 1
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Questions Discovered
61