5. Aids to trade that support commerce
A section of Commerce, 7100
Listing 10 of 933 questions
The advertising staff of a multinational company that manufactures toothpaste are planning an advertising campaign for a new brand of toothpaste. They are discussing the following: • advertising coverage • media to be used • methods of appeal. Explain what is meant by advertising coverage. Which advertising medium would be the most effective for advertising the new brand of toothpaste? Give two reasons for your choice. Explain what is meant by a method of appeal. State one method of appeal that might be used in an advertisement for toothpaste. The advertising staff have prepared an advertisement to be printed on the packaging of the toothpaste. SMILEY No more tooth decay No more gum disease WHITE teeth WHITE smiles Fig. 2 Use the information given in Fig. 2 to help you to answer the following questions. Identify the brand in Fig. 2. Explain why it is important to brand products such as toothpaste. Is the advertisement shown in Fig. 2 persuasive or informative? Give reasons for your answer. To what extent will an advertising campaign undertaken by a multinational company differ from that used by a sole trader? Give reasons for your answer.
7100_s11_qp_21
THEORY
2011
Paper 2, Variant 1
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The advertising staff of a multinational company that manufactures toothpaste are planning an advertising campaign for a new brand of toothpaste. They are discussing the following: • advertising coverage • media to be used • methods of appeal. Explain what is meant by advertising coverage. Which advertising medium would be the most effective for advertising the new brand of toothpaste? Give two reasons for your choice. Explain what is meant by a method of appeal. State one method of appeal that might be used in an advertisement for toothpaste. The advertising staff have prepared an advertisement to be printed on the packaging of the toothpaste. SMILEY No more tooth decay No more gum disease WHITE teeth WHITE smiles Fig. 2 Use the information given in Fig. 2 to help you to answer the following questions. Identify the brand in Fig. 2. Explain why it is important to brand products such as toothpaste. Is the advertisement shown in Fig. 2 persuasive or informative? Give reasons for your answer. To what extent will an advertising campaign undertaken by a multinational company differ from that used by a sole trader? Give reasons for your answer.
7100_s11_qp_22
THEORY
2011
Paper 2, Variant 2
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Questions Discovered
933